Instagram Is Great — Until It’s Not
Instagram is an amazing platform to build a following, engage with customers, and even close sales. But here’s the problem: you don’t own it. Your visibility depends entirely on an algorithm you can’t control.
A simple update can tank your reach. A shadowban or policy change can cut your sales overnight. And suddenly, all that effort you put into creating content? Gone — with no way to reach your audience.
What Happens When Your Reach Drops
If you’ve noticed your engagement decreasing or sales slowing, you’re not alone. Organic reach on Instagram has dropped significantly over the years. And as more businesses flood the platform, competition for attention is only growing.
Depending solely on one platform means you’re playing defense, not building a real, stable system.
SEO and Google Ads: Long-Term Growth Channels
If Instagram is your “attention” channel, SEO and Google Ads are your “intent” channels. People who search on Google are actively looking for a solution — which means they’re far more likely to convert.
SEO brings in organic traffic month after month. Google Ads gives you instant visibility for purchase-ready keywords. Both allow you to own your audience and scale with confidence.
What a Diversified Strategy Looks Like
Here’s a simplified framework:
- Use Instagram to build trust and brand awareness
- Use Google Ads to capture bottom-of-funnel demand
- Use SEO to build long-term traffic assets
- Use email to nurture and close more sales
This combination gives you stability and performance.
Final Thoughts: Growth With Stability
It’s not about abandoning Instagram. It’s about building a system that doesn’t break when one platform does.
If you’re ready to build that foundation — with SEO, Google Ads, and landing pages that convert — we can help.
