What Is Local SEO (and Why It Matters)?
Local SEO is the process of optimizing your business to show up in search results when people nearby look for your services.
Think: “house cleaning near me” or “tile installer in Seattle”.
If you’re not showing up — your competitor is.
How Google Ranks Local Businesses
Google looks at three key factors:
- Relevance: Does your profile match what someone is searching for?
- Distance: Are you close to the person searching?
- Prominence: Do you have good reviews and an active online presence?
How to Improve Your Local Rankings
1. Set Up & Optimize Your Google Business Profile
Add photos, your services, working hours, and a strong business description with keywords.
2. Collect and Respond to Reviews
Ask happy clients to leave reviews and respond to every one — good or bad. Google values engagement.
3. Build Local Pages on Your Website
If you serve multiple areas, create individual pages for each city or region. Include service keywords and location references.
4. Get Local Citations
List your business in local directories (Yelp, Angi, etc.) with consistent name, address, and phone number.
Final Tip: Track What Matters
Use Google Analytics and Search Console to track how your traffic grows and what keywords you’re ranking for.
Want help setting it all up? That’s what we do.
